Why Patrick Wind its starring digital marketing?Wind has been nominated by Forbes ‘30 under 30’, by his numerous courses and methods tested to attract new audience and traffic as a design of ads and convincing posts. Motivated by his wish of learning and dominating everything, Wind invested 3 million euros on 120 different brands. This invested money returned him back a profit of 10,4 million euros on sellings for them. His marketing strategy is being implemented right now by international brands like ASICS, DiamondSupplyCo, and Biodermaas some of the startups most rated on Europe like 21Buttons, HolaLuz and Meller. The vision of AdsAccelerator is to democratize the advanced digital market skills and KnowHow. At this moment the strategies and tools really advanced are just only available for big enterprises, generally belong to multinational companies. These companies directly receive from his administrators of key accounts from Facebook or Google. But on the other hand, we have that smaller enterprise doesn’t receive this kind of help. In consequence, these enterprises suffer a competitive disadvantage.
What is his digital market perception?Wind assures us that in the first place, the CPM or cost per thousand impressions is dramatically increasing. For example, if we compare from 2018 January to 2019 January in the USA according to recent research that the CPM for Facebook and Instagram has increased 96% what basically means that it takes the double effort to reach the same amount of people what isn’t good. If you maintain the same conversion rates during the whole path of your customers, the returns of the marketing ads invested will drop by 50%. The statistics of Facebook and Instagram ads indicate something that all online marketers must know. More than 25% of active users say that Facebook ads influence their online shopping. This can increase the participation of customers three more times through the use of Video ads instead of just one pic on Instagram. The average CPR of Facebook in all industries is approximately 0,1% and 7% percent of Instagram users interact with these Ads.
Common mistakes on paid social media and how to solve themWind Assures that nowadays a lot of online marketers are interacting with the wrong people with the wrong message which are boring and statics ads with the incorrect format. Nevertheless, this is a personal opinion due that they don’t even know how to configure properly a retargeting funnelbecause they are doing it a static way instead of playing dynamic ads of products, collection ads and all of that stuff. That’s why they all do this in an incorrect format. In the same way, Wind indicates that not should focus more on CPC or cost per click, not focusing on CPM, what is increasing and should focus on the relevancy neither. These 3 KPI are everything on what everybody focuses nowadays. Based on a published article by Adweek, he says that you shouldn’t worried about the traffics price. You should really worry about traffic quality and therefore it doesn’t matter if it is more expensive or not If the Funnel’s KPI belongs stable or just improve. The only three KPI where people need to center is Amount of sellings, What means the conversion rate, value of anything related to the selling and then a unique complement for shopping carts. People start with the paying process just only after buying two or three times, then it denies their card and finally, the pixel’s algorithm counts two or three times, which isn’t good. In most of Wind’s courses, he indicates as advice is that you need to focus more on the initial unique payments, the unique compliments to understand the process. After it, focus on selling quantities and the rate that it gets, the volume and rate of selling. Forget about superior KPI funnels what is everything on the people is focused nowadays. We understand that traffic is getting more expensive but if you convert correctly the quality level is good and you won’t care about traffic price.
After the Facebook experience, what do Wind purposes?
The real message that Wind wants to spread through his many courses and workshops is directed to the right people on the prospecting, so really the intention is to find people that can transform into this type of marketing.
By the other side, readjusting correctly not just with boring ads throughout the whole day but with the implementation of something like ads sequence, like a redirecting funnel.
In consequence from day 1 to day 3, it will impact with a dynamic ad of a product. For example, if you hadn’t bought anything till that moment, from day 4 to day 7 it will show some testimonies, product reviews or even an influencer talking about it.
It will show you a different message to don’t bore you in the next 14 or 30 days. The main idea is to be relevant, it will tell you a story, making a sequence of ads and that makes a big difference.
A funnel of sellings is crucial to any business in digital marketing.
Thanks to this it illustrates the right travel of perspectives to convert into clients. If we have that a small store can commerce its products to a thousand people, just a small percentage will become potential clients.
As a result, the optimization of your funnel of selling is going in parallel with the optimization of your conversion rate.
Wind establish that there are three ways to design your funnel of sellings to get the maximum conversion rate:
AIDA model: This model will help you to determine what you have to do to people get to know your product, being interested in buying your products, wish your products and acting buying your products.
Enhanced E-commerce model: This model will allow you to focus on the general trends at first sight and also provides information about individual products or segments.
A metric-oriented funnel: Take a look at your websites and their value or upgrade potential. Check the key metrics that will help you to visualize how are your goals going and think in other ways to prevent leakage traffic.
What type of changes Wind purposes on the seller’s behavior to grow their business?
This is not a relatively easy question for Wind, but he establishes two practical answers. The first one is more marketing-related answer, the other one is an answer more business-related. Let’s begin with the marketing related perspective.
There are two channels where Wind personally sees a lot of growth potential this year and probably the next year too. One of them is Youtube, which is being implemented the function of combining Google Shopping with Youtube, which is great.
Imagine that you are watching a YouTube video of Nike or just a single soccer player sponsored by Nike and below him, you see all the featured products that you have seen in the video, converting them into buyable content. This will be something huge this year and probably the next year too.
Patrick Wind’s perspective refers to that when you are in the digital marketing area, something that some enterprises in Europe still neglecting is the Pinterest platform. It depends on a lot of the audience, the cart group, and the product.
For example, one of the digital marketing enterprises that Wind works with sells jewelry for women and the target audience is 80% women and all of them with an age range between 25 y 40 years old. Being this a female audience of high acquisition power, what is a very intelligent strategy.
Pinterest is for businessman a very clever idea because Pinterest has just released a way to publish announcements in the same way Facebook and Instagram Does, It’s very simple but the CPM is lower, what isn’t too much important but it still being a KPI indicator.
So, from a Marketing perspective, you don’t only take advantage of the sea of the digital market but the fight for the fish that everyone wants to catch. We have to try new channels where the big enterprises are not involved yet.
This could be Wind’s answers about marketing. Now from a business perspective coming from a startup and most of the enterprises of digital marketing that he works with started being small with them throughout the time they become bigger. Some of them with a billing of 7 or 8 digits per year. Everyone and each one of them are doing business without any connection.
Focusing on digital marketing in 100% is a risky idea and all of the big enterprises that he works with, especially those with 8 digits of incoming have an offline strategy and especially this one which sells women jewelry is doing half of the incomes offline.